Ignore the ranting types, they'll get bored eventually...
"and if they manage to move the web to open standards where everyone wins, hooyah!"
You have a point about the fanboy subset of commenters, but it seems you've taken something very different from this article than I did. I can see how it might appear to be a sop to the anti-Apple posters, but the main thing I took from it is an interpretation of the ongoing Apple/Adobe spat over Flash and the protracted "open standards" conversation as a potentially huge threat to Apple's brand and reputation.
I'm not a big fan of Apple chiefly down to their support offerings, but I can recognise what they do well and why they're exceptionally popular amongst their target markets. I've heard this variously characterised as "focused on user experience" or "selling a complete package", but they clearly offer something to the end-user that rival vendors don't. That's a compelling USP and one that I can easily respect regardless of personal preferences.
Shifting the focus of the conversation to something like "open standards" when a large part of Apple's success with the user-experience aspect of their products has been specifically down to retaining as much control over their platforms as possible is a recipe for disaster. Talk about "open standards" will inevitably lead people to discuss associated topics like open-source software and peer review. At which point certain uncomfortable issues will crop up, including:
the seemingly-arbitrary nature of some App Store rules and their enforcement (well within Apple's rights in terms of protecting their platform and branding, but not particularly "open" in the sense usually used in the context of "open standards" or "open source";
their approach to fixing security issues such as the long-standing and baffling drive-by-download issue in Safari on OS X (which won't fare well in discussions about the benefits of open source software);
the existence of non-Apple software that also conforms to the open standards in question, while also being open source;
the spate of suicides at Foxconn's factory (widely described as an "iPhone factory" and thus something that, fairly or otherwise, will likely be blamed on Apple rather than Foxconn)
I'm not for one second suggesting that all of these are relevant to the discussion - but that's not the point. The point is that moving the conversation away from the Apple focus on user-experience and towards open-standards (which pretty much requires comparisons between products and companies) suddenly opens Apple up to a bunch of criticisms that can't easily be dismissed.
It's kind of hard to get level-headed discussion on this sort of thing at the minute, because almost all internet discussion about Apple seems to be polarised. But whether you like Apple or not, it has to be pretty straightforward to see it's not a good idea for Apple's head honcho to spend a bunch of time publicly reframing the discussion of Apple's products away from what they do well (user experience and selling a complete package) and towards something they don't do so well (open source/standards).