Who do I trust most? Cook, Bezos, Zuckerberg or Nadella?
Personally I am very comfortable in Cook’s walled garden. I knew when I moved all my own IT systems to Apple that my options would be slightly limited but I trade that for security and privacy (perceived or not). My IPhone, IPad and Mac all talk to each other, everything just works and iCloud for £2.50 per month is not expensive. Because of work I have to have Excel and Word on the system and they really know how to charge!
Basically who would I rather have looking after my data? Cook, Bezos, Zuckerberg or Nadella?