Re: Marketing
Which part of
Corning's OEM agreements included requirements that companies source their alkali-AS glass exclusively from Corning, for which they would receive rebates, and that OEMs report all competitive offers from rivals to Corning to give it a chance to match the price
is "solidifying their relationships with customers". New entrants are finding it difficult not because they are dealing with an entrenched product with satisfied customers, but because Corning controlled their customers to prevent them realistically using any other supplier. Anti-competitive behaviour is the problem, not an entrenched product.