May well be quite successful
All of this is my opinion - I have no inside contacts at Lego.
1) These are in no way intended to be replacements for Mindstorms or PowerUp. They are greatly improved replacements for the 2x3 light and sound bricks that Lego has been using for years.
2) If you read the article by Lego (https://www.lego.com/en-ca/smart-play) you can find some history of how these were developed. The "chip" inside the 2x4 brick (*NOTE* Lego pieces are described via (short dimension) X (long dimension) (optional X height), just like lumber, plywood, and other construction materials) is an ASIC, not a fancy CPU with lots of RAM and Flash.
3) They are intended to make kid's play more interesting and exciting. They are *NOT* intended for computer geeks. Lego fans might get some if they are interested. I'll likely buy one set just to play around with, but that'll be it - I'm not the target audience.
4) Geeks might buy some to strip the parts out of the SmartBrick, and sell the Lego pieces.
5) The protocol between the ID tiles (2x2x1/3 with no studs) and active minifigs, and the SmartBrick could be released, or geeks will figure it out. That'll likely allow things like different sounds and light patterns.
6) The choice of initially going with Star Wars makes good sense. That theme has some highly recognizeable sounds - lightsaber, TIE fighters, wookie calls, etc.
7) These are an excellent answer to what Lumibricks does (I have the Ore Factory and love it), but what you could do with this new SmartBrick system is going to raise things to another level.