The part of this that really boggles my mind
is that they've snuck the latest W10 ad in via stealth mode in a security update, so full on sneakyness, but then I read this:
The spokesperson who sent the missive went on to explain that “Users that have turned off the GWX app or disabled notifications in settings will not see this recent change, nor will Windows Professional users.”
Don't get me wrong, this bit qualifies as a good thing, or at least a not terrible one. And it appears to be true - having let this update through during the weekend on one machine and fired up IE to check, there is no W10 update prompt anywhere to be found.
It's as if Gollum is running the show for the most part, but occasionally Smeagol manages to take control....