They’ve got big problems
<downvoteBait>Oddly enough, Musk might have been the best man for the job.</downvoteBait> If, that is, he had the bandwidth and could perhaps keep his impulses under control. What a spectacularly flawed man! Listening to them airing technical dirty laundry in public, Twitter starts to look like a version 1 product, and any fule no that version 1 is mostly people just trying to get stuff to work any way they can. Getting that under control takes someone who can absorb the technical side and then make coherent decisions. Musk can at least be that man.
Getting the politics of the business under control and the advertisers back on board is another matter. On top of that, you’ve got the problem that most of the best engineers have probably gone. The sackings were very indiscriminate and that is a tragedy. A business the size of Twitter is always going to have plenty of passengers and I suspect it’s down to HR not being competent enough to have a list of those ready to go. Edit: Oh, and the passengers would have been first to sign that pledge. Anything to keep the gravy train on track.
With all that in mind… Gates, if he were ten years younger and not busy saving the world. Or perhaps a pointy haired CEO and an iron CTO. That would be Torvalds, if were not running the world already. Busy man. Trust me, Torvalds is looking down on us has a plan for all of us.
Perhaps saving Twitter should fall to a brain trust of industry luminaries?