Or Logo and play with a turtle.
Technically, Logo was the first language I was "officially" taught. I learned BASIC on my own.
Frankly, this company is already dead. It's all over bar the shouting. The moment one group of schools start asking why they're paying that £X/pcm, they'll all switch to something else and poof, dead.
There are a lot of "toy" languages used to teach core programming techniques, some are better for absolute beginners, others have a higher initial step but much longer useful life.
The GUI tends to be the differentiator. Really, it makes far more sense to build a good GUI teaching framework around a "real" language (Logo is Lisp!) and spend your effort on those visible tools, instead of inventing toy syntax and having kids quickly hit the limits of what's sanely achievable - and getting bored.