
How much wood could a woodchuck chuck if a woodchuck could chuck wood?
How much wood could a woodchuck chuck if a woodchuck could chuck wood? What if a woodchuck could chuck wood if he had wood?
The short answer: A lot.
"We thought we were going to have a lot of work and we didn't have to pay anybody," says co-founder and chief executive officer of WoodChuck, Paul Fournier.
Fournier and fellow co-founder Andrew Johnson, also from Seattle, started WoodChuck with some initial ideas about how woodchuck-shaped objects could be made. They decided to take a different approach to their first product, the WoodChucker. Instead of focusing on how the woodchuck might work, they turned their attention to the woodchuck.
"It was about the process of how the woodchuck got it's mouth open to do that," says Fournier.
Fournier, Johnson and the rest of the team made a few wooden pieces that could be easily snapped into the mouth of a woodchuck. That woodchuck could then chuck wood at wood, making the WoodChucker more