Re: Rural not such a bad option
My thoughts exactly. Urban areas are more or less saturated with fixed line networks, many of which have a wireless hub on the end. Why pay more for a mobile contract for each device? Also, those cities are the ones where HSPA+ signal is excellent. You're not going to be downloading full length movies, but HD clips from YouTube are a breeze.
Whereas, there's a sound business case for reliable 4G signal in rural areas and a line of 4G-WiFi routers*.
*No doubt they'd rather you got a contract for every PC connected to the internet, but it's not going to happen.