If they're unveiling on Dec 10th, are these real?
A bit confused here as the article says they're unveiling on December 10th but then these are previews of presumably the new brand? If so, what they going to unveil in Dec?
As for the logos they seem fitting such as:
- Goldfish: AOL users seem to forget they're getting "had" and keep paying.
- The two fingers I'm guessing would be better as a single one referring to their contempt at their customer base (and it being an American company).
- The swirl maybe signifies the blackhole that is the money Time Warner put into this.
- The pink one looks like a kindof smokescreen or "hey look, pink elephants"
- Next is what happens to your mind when you try to cancel your AOL subscription.
- Finally a company who are forever going round in circles trying to confuse everyone.
As for Aol. - so they presumably spent a load of money trying to think what to do to the logo and then figured why don't we do something that no one else does....mostly for very good reason, unless it's stopped being short for America On Line in which case it makes even less sense.
Did wonder where I'd heard the name Wolff Olins before....ah, now it makes sense, anyone remember the London 2012 Olympics logo...!