Read what I wrote.
article: "as if the Gaels aren't getting enough of subsidy"
me: "they aren't" = they aren't getting enough.
Yes they get a subsidy, no they don't get enough.
Urdu, Hindi, Hebrew, French, German, Spanish, Polish... whatever language you care to mention, there are channels available on satellite, cable and the internet. The Urdu community don't need a BBC Urdu channel, because they've already got stuff to watch.
There's practically no Gaelic outside of Scotland, so Scotland is the only country producing Gaelic TV.
As for the "bagpipes and shortbread" comment... you clearly haven't watched the channel much. It is not an extended White Heather Club, it is a TV channel for a general audience. Yes, there's a lot of music output, but that's because music TV is relatively cheap. Yes, most of that's Scottish music, but then Scottish music is cheaper than pop particularly when they piggyback onto existing festivals and awards, as BBC Alba currently do. (And Scottish music is also much more likely to be available in Gaelic!)
The BBC's English channels have some great output -- particularly BBC3's Mongrels -- but much of their stuff would be successful commercially (eg Strictly Come Dancing) and isn't really fulfilling a "public service" role.
I love the BBC and have no problem with paying a license fee to maintain it, but if it wasn't for legislation and public money, nobody would be making Gaelic programming. Public service should be about making programmes no-one else would make, and Gaelic programming falls squarely into this category.