* Posts by Trevor

1 publicly visible post • joined 20 May 2009

The Great Spotify Mystery

Trevor
Stop

Spotify is not commercial radio

People who say commercial radio is doing OK so there's no reason why Spotify won't be OK do not understand the different licensing models involved here.

I work in the music biz, and can tell you the major labels see on demand streaming and radio very differently, and charge very differently. An on-demand stream will cost upwards of 1p, whereas radio will be a small fraction of that. Therefore, for the Spotify ad-funded model to work, there needs to be significantly more ads than you hear on radio, and that is the way it has to be until the labels change their licensing model. Either that, or Spotify lose money hand over fist.