We now diligently believe the official telegraph. Or should we call it the Torygraph?
It's easier to pretend otherwise but people tend not to believe everything they read, even in their favourite newspapers. They choose what they want to believe. Sun readers laugh at the silly stories in that paper but don't necessarily believe them all to be true.
You may remember when the Daily Mail ran a spread about the Marxist historian father of (then) Labour Party leader Ed Miliband with the headline "The man who hated Britain". It turned out that dedicated right-wing DM readers didn't agree with the story or approve of its logic, and they wrote in droves to the paper to object. No apology was given but the disgruntled editor was forced to back down and his plans to use story as a platform for continued character assassination of the Miliband clan simply evaporated.