I have my own "Innovative" solution to create jobs in the US of A.
1. Apple builds a time machine.
2. They use it to go back in time to 2002.
3. They kill all the fuckwits and reprobates that caused all the jobs being lost in the ten years leading up to this year of the lord 2012.
You know who I'm talking about: political enablers like Bush and Greenspan in the States and Blair and Brown in the UK; and all the financial "wizards" from Goldman Sachs and Bank of America and Royal Bank of Scotland etc. pushing CDOs and sub-prime mortgages and tranches and all of the financial scams we saw in the last decade. [1]
I don't care how Apple does it: cyanide, bullets, TNT. Just cap the fuckers. Do that, and you haven't just created an extra 500,000 jobs - you've stopped millions of jobs being lost in the first place around_the_world. [2]
Maybe I'm being facetious with my solution. There are problems with it. For example, one major flaw is that time machines don't exist. But you must agree that my solution is "Innovative" with a capital I in bold 72 px Times New Roman font. It's certainly more innovative than rounded corners or hiring more patent lawyers.
The problem is not that these things are or are not innovative. They aren't. The problem is that Apple needs to pretend that these things are innovative to such a degree that they are advertising themselves to an _unseemly_ level. I don't understand why. It shows a level of insecurity in the company.
Apple should not be that insecure. Apple does not need to be that insecure. They make products that are appreciated by millions. They do stuff. They should be proud of that, and stop spending millions on campaigns wanking on about their "Innovation".
Am I right or am I right?
[1] While they're there, Apple could point out to a younger, more living Steve Jobs that there are no "alternative therapies" for Pancreatic cancer. No successful ones anyway.
[2] This shows the percentage jobs lost in the States for all the post WWII recessions. Notice which one is not like the others.
http://4.bp.blogspot.com/-EQhAKiXaEJQ/TyvqgkFWwSI/AAAAAAAAMDM/G_ErFTiSxkM/s1600/PercentJobLossesJan2012.jpg