PRS do not have a monopoly on on-line licensing
PRS For Music do not have a monopoly on on-line licensing. This is in part due to
a) European Commission in it's Recommendation of October 2005 (2005/737/EC) which allows copyright holders to choose which organisations administer their 'pan european rights'
b) The four major music publishers withdrawing their mandate to MCPS-PRS for these on-line rights thinking they could negotiate better deals for their own repertoire by setting up their own agencies which are administered by rights agencies (not just PRS for the UK)
Thus in one swoop what was meant to be a 'simplification 'one stop shop' for Pan European Licensing has ended up becoming an effing nightmare for any on-line business who uses music. An effing nightmare for the rights organisations. An effing nightmare for composers who are being shafted by this fragmentation and an effing nightmare for consumers who don't want to know what is the result of that simple click.
This is not PRS's fault or the song writers fault, but more down to naivity of the major publishers (parent co's being the same as the major 4 record labels) who are trying to self-administer and spectacularly failng.