clickbait
The addition of "clickbait" is certainly apposite.
17 publicly visible posts • joined 20 Mar 2009
having your trousers half off -> polite request from cabin crew to please adjust your clothing.
tardy response to polite request from cabin crew -> firm request from cabin crew.
mouthy and violent response to firm request from cabin crew -> plane makes emergency landing, passenger is escorted off by police.
resist arrest -> jail.
I have no idea why any respondent to this story thinks he was arrested or jailed because of his trousers. The same thing happens to drunk and disorderly passengers all the time, and it has nothing to do with trousers and everything to do with people not doing what the cabin crew tell them to in an aeroplane.
The idea is to punish trolls, sociopaths and asshats and reward helpful friendly people, encouraging a better atmosphere in-game.
The last high-profile attempt to encourage a better atmosphere in-game was Blizzard's plan to remove the cloak of pseudo-anonymity off everyone. It was not terribly popular.
"I'm a PC" was an obvious - and I think successful - attempt to counter Apple's advertising. It went a something like this:"Hey folks! Apple thinks that everyone who uses a Windows PC is a dork. You use a Windows PC. Everyone uses a Windows PC. Do you like it that Apple thinks you're all dorks?"
I thought "Windows 7 was my idea" was fairly obviously an attempt by Microsoft to brand Windows 7 as "the new Windows you want" and position themselves as "listening to customer feedback" after the public image disaster of Vista, which was the new version of Windows that nobody wanted.
Anyone who takes adverts so literally as to complain about this round of Microsoft advertising will be absolutely *gutted* to learn that you can't wear trainers in space, that you can't cheat death by bribing John Malkovich with coffee, and meerkats are not indigenous to Russia.
Lewis is a military man, so he should no about the dangers of pooh-pooh more than us civvies. I quote one of the more reknowned military thinkers of the Great War:
"If there's one thing I've learnt from being in the Army, it's never ignore a pooh-pooh. I knew a Major, who got pooh-poohed, made the mistake of ignoring the pooh-pooh. He pooh-poohed it! Fatal error! 'Cos it turned out all along that the soldier who pooh-poohed him had been pooh-poohing a lot of other officers who pooh-poohed their pooh-poohs. In the end, we had to disband the regiment. Morale totally destroyed... by pooh-pooh! "
- General Sir Anthony Cecil Hogmanay Melchett