@Adam T
iTunes is not just Apples iPhone syncing software it is the gateway to the largest legal digital media distribution network in the world. Why would Apple want to restrict the number of people using that store? The only reason is to remove competition from other media players / phone retailers. Don't forget this won't just affect the pre, it's just that that's the one that's grabbing the headlines.
If MS tried this stunt with the Zune and WMP they'd be slapped with a fine before the code was finished. Apple do have a monopoly in media players and online media retail and their anti competetive practices are far more obvious than MS ever were. The sooner everone stops buying this bollocks about improving the customers experience and drags them into court the better.