* Posts by Mike Dierken

1 publicly visible post • joined 16 Feb 2009

Mobile operators combine to flog customer data

Mike Dierken

Metrics .vs. targeting

I didn’t see any mention in the GSMA announcement of data being sold, pooled or otherwise made available - (http://www.gsmworld.com/newsroom/press-releases/2009/2532.htm)

It looks like they are simply trying to provide statistics similar to what is provided by ComScore and Quantcast, but organized around mobile access rather than direct access. Just like when theregister.co.uk uses Google Analytics to determine who is visiting which pages and for how long, etc..

What did you find that showed the availability of data more detailed than “[...] popular sites, ranked by number of visitors, page impressions, time and duration of visits.”?