I wouldn't mend advertising so much if...
- The advertising was not trying to track my browsing habits or gather other data
- Avoided Flash or animated adverts
- No pop ups/unders (not seen many since switch to Firefox years ago)
- No floating adverts (generally have not seen these due to NoScript but some site will try to throw an error message in my face. Usually said site does not recieve my clicks.
- Did not require scripts to run on my side
- The ad server did not slow down the server if content (I have had too many time where I am waiting to read a site's content but an ad network's servers was being rather slow in serving the ad and was holding up the content that I wanted to read.
- Was relevant to the content of the site I am reading, not to me specifically.
Trying to compare print advertising with online is like comparing apples to durian. Sure both are similar in some ways, however one is more offensive than the other. If I read a magazine, I expect to advertising relevant to the content of the publication. However print advertising is not trying to gather information about me unless I fill out one of those stupid mail-in "survey" cards and I supply my personal details, However in that case, I have to make the effort to supply the data in question. If I don't want to supply the data, the card just gets tossed in the recycling bin. Online advertisers on the other hand try to gather said data in any way they can and they don't care what the viewer thinkgs. We all just data to be sold as far as the online advertising networks are concerned.