Looks, build quality, but innards need to be user upgradable
Ive owned MacBooks and MacbookPros. I love the build quality. I love the look, but two things, both controllable by apple ensure i will not own one of these:
1. Battery Life with windows. Its half that of this laptop with OSX. And before you start, dont tell me its because windwos is a besat. I can get 8+ hours on my Vostro with both Windows 7 and Server 2008R2. Battery life with windows sucks because apple want it to suck. Im guessing its down to drivers that ensure hardware only runs at full throttle. Its a low blow and anti competitive in my opinion.
2. Not user upgradable. If i put in an SSD, i void the warranty! so i have to go with the apple SSD, which i know nothing about ( on the apple site it just says "add SSD" or something like that. I need to know the make, model, throughput etc etc to ensure im getting a Good SSD. Also, for their "generic" SSD you pay about 200 bucks more than you would on crucial!
I like both OSX and windows, but where as I need Windows for work, i only used OSX for fun (Photoshop, garrage band etc). went with what was necessary , Windows.
For about 150 euros more than this Macbook I ended up with a Vostro 13" (3350) with 8gb RAM, i5 processor, Crucial M4 256 SSD, USB 3.0, HDMI and a battery that allows me to work for 8+ hours on single charge. Its not as pretty but due to the ability to add my own SSD its magnitudes more capable than the Macbook.