Cash cow
It's clear Emma made a mistake here - she wasn't some sort of 'D' grade 'celeb' saying the naughty word.
Otherwise it would all have been hushed up, just to save the money from the phone-ins.
If I remember right though, didn't the producers say they were not going to be making a profit from the phone-ins this time round, so even less reason to keep someone in this time for the eviction phone in tomorrow..