what does water proof really mean here....and waterproof electronics
I'm surprised no one has commented on this point yet, but from the sounds of it, this product's main claim is to do what cotton doesn't: not retain water. Having a material which blocks the passage of moisture and one which does not absorb moisture are two different functions. It may be that the plasma ion treatment process, when applied to say, shoe leather, makes it so difficult for water to take up residence that it is effectively permitted from navigating through the material as well. But, it could just mean that you can simply shake one of these treated materials dry but that water may still pass through freely.
Regarding electronics, they're already waterproof! No one ever complains that they have to wring out the moisture on their motherboard or that their power supply has gotten soggy again. The problem with dumping water on your electronics is the millions of new electrical circuits you've just created. With a name like "ion plasma" something tells me a surface treatment is not going to prevent flow of electrons.