Apples ambitions
Many of the posters seem to think that Apple has ambitions to beat, defeat, kill, Microsoft and the persons who choose to use Windows or anything other than the sacred MacOS. They should get in touch with the realities of business. Try running a business.
They should remember that it is not neccessary for a successful business to be dominant, for instance, Ferrari, Rolex or Saks.
All of these businesses are profitable and sucessful but they are nowhere near the market leaders in their respective fields. Do they care, of course not, they are profitable.
The first mantra of running a successful business is to make a profit. All else pales into insignificance, and despite all of those who think that Apple is somehow bent on world domination Apple is sucessful and profitable and that is its chief aim.
Like Ferrari, who don't want to be Ford, or Rolex, who don't want to be Swatch, or Saks who don't want to be WalMart, Apple do not want to be a commodity supplier of the computing experience, but a profitable maker and designer of a superior computing experience. Sure a Ford will get you to where you want just as a Ferrari will. And a Rolex will tell you the time no more accurately than does a Swatch and if you have any ego at all would you rather show a Saks than a Walmart label on your clothing.
In general, Apple software is more pleasant and consistent to use and their hardware is more elegant and stylish to look at. There may be a small premium to obtain these user experiences, but life is short, and you only live once, so why not have and use the best.
Biting the hand that feeds IT
