Expensive
the bet is that $29 per month seems reasonable for a personal website
Can someone explain to me what a customer would get for that amount of money that they wouldn't get from a $4.99 per month (or less) shared hosting plan? Some companies offering shared hosting have both excellent customer service and one click site building software or WordPress, or whatever you want. If the market is for first timers, I don't see them sticking around as soon as they see what they can get for a fraction of the price elsewhere. Perhaps this is what Keef (above) is hinting at. Sales and marketing doesn't actually offer any direct benefit to the consumer.
PS: I was just looking around earlier, and found that one can get a low end dedicated server for less than $20 per month. OK, that's not useable by most of the "personal website" crowd, but it's an interesting comparison with the prices on offer here.