Question is - can you switch all the AI BS off?
Sure it has loads of (pointless) AI on board but can you switch it off?
"Now Brief..uses unspecified techniques to prepare a schedule, advise of weather conditions, and suggest transport options to get you to engagements on your calendar in a timely fashion."
Or I can plan ahead for the route, probably ignoring the terrible suggestions things like the TFL journey planner comes up with - and look at a weather forecast/out the window for the weather.
"Now Bar suggests which app to use based on historical analysis of how you've used your phone."
Or I could like, use my memory, knowing what apps I've installed on my phone and which I prefer to use for different situations. Chances are this will be no better than Amazon's shopping suggestions, where for months after buying a new pair of shoes it insists on suggesting I buy another pair of shoes. I don't get through shoes THAT quickly!