Sonos
The correct parallel with Bose bricking their hardware isn't the Sonos app debacle, bad as it was. It's what Sonos did five years ago, where they said all their older products would stop working after May 2020, but which they tempered with a truly generous 'offer' of a discount on new hardware if you sent the bricked units to them. Understandably the customer backlash was swift and vigorous and they quickly backtracked, introducing the S1 and S2 apps for controlling older and newer hardware respectively. I still have the email from CEO at the time (see below). I notice that my copy of the email has British English spelling, which is nice :-)
If Bose customers are able to generate a similar amount of noise, perhaps the company will back down (although I doubt it).
"We heard you. We did not get this right from the start. My apologies for that and I wanted to personally assure you of the path forward:
First, rest assured that come May, when we end new software updates for our legacy products, they will continue to work just as they do today. We are not bricking them, we are not forcing them into obsolescence, and we are not taking anything away. Many of you have invested heavily in your Sonos systems, and we intend to honour that investment for as long as possible. Whilst legacy Sonos products won’t get new software features, we pledge to keep them updated with bug fixes and security patches for as long as possible. If we run into something core to the experience that can’t be addressed, we’ll work to offer an alternative solution and let you know about any changes you’ll see in your experience.
Secondly, we heard you on the issue of legacy products and modern products not being able to coexist in your home. We are working on a way to split your system so that modern products work together and get the latest features, whilst legacy products work together and remain in their current state. We’re finalising details on this plan and will share more in the coming weeks.
Whilst we have a lot of great products and features in the pipeline, we want our customers to upgrade to our latest and greatest products when they’re excited by what the new products offer, not because they feel forced to do so. That’s the intent of the Trade Up programme we launched for our loyal customers.
Thank you for being a Sonos customer. Thank you for taking the time to give us your feedback. I hope that you’ll forgive our misstep and let us earn back your trust. Without you, Sonos wouldn't exist and we’ll work harder than ever to earn your loyalty every single day.
If you have any further questions, please don’t hesitate to contact us.
Sincerely,
Patrick
Patrick Spence
CEO, Sonos"