* Posts by Sandy Cosser

1 publicly visible post • joined 3 Oct 2008

BT's Phorm small print: It's all your fault

Sandy Cosser

Always read the fine print

People always forget to read the fine print, and then resort to shouting, yelling and complain forums when they find themselves stuck.

Aside from transparency, and clear opt-in opt-out solutions for users, Phorm and BT Webwise have excellent privacy policies, if people would just care to read them:

http://www.phorm.com/about/faq.php?_faqs=23,24,25,26,27,28,29,42,43,44#privacy

In addition, they aim to improve our lives by eliminating the irrelevant adverts that annoy us and replace them with items of actual interest. Doesn't sound too bad to me.

Pity NebuAd in the US is still foundering in a sea of misunderstanding.