* Posts by Ryan

1 publicly visible post • joined 10 Sep 2008

Legal digital music is commercial suicide

Ryan

Consumer-friendly content + a business model

We recently launched an internet radio platform called Highnote which we feel is the scalable business model for streaming music (even with the licensing rates that Pandora says will cripple them). It's ad-supported music discovery sans the irrelevant ads. The service is monetized via a promotional platform for artists/labels which is targeted and performance based. Labels and independent artists get promotional exposure for their new music in the most natural way – played directly after artists that are similar. Ex: I am an unsigned band deep in the long tail, and I want to get my song heard. I cite Coldplay as an influence and can have my song inserted into streams after listeners hear a Coldplay song. The user experience is preserved because we only play sponsored tracks that are relevant to what the user is listening to. Think Google adwords in music form.

http://www.highnoteradio.com. Feedback welcome.