Paying for it
"The postman comes to my door and says, "for £1.00 I will deliver this letter"... I pay the £1 and he hands me an advert for the pizza factory down the road. Don't think so."
Yea verily, many years ago, before Sir Rowland Hill invented stamps, that is exactly what happened (though not pizza ads). People then invented all sorts of ways of writing little coded messages on the envelopes, so that the recipient could have a quick look at what the postboy gave them, read the code and then hand the letter back saying that they didn't want it. Lots of postal effort for no return.
It was recognised in the early nineteenth century that this was no way to run a message delivery system - so why should we go back to the dark ages?
Biting the hand that feeds IT
