Google already allows email+x@gmail.com
Have done so (quietly) for a while. It's less useful than you think, as a lot of email forms won't recognise this as a valid email.
10 publicly visible posts • joined 19 Aug 2008
Sadly, just today Facebook forced me to switch all my music, tv and movies from my profile to Pages, which are publicly visible. Only alternative was to remove them all from my profile (which I did). So it seems that the words are just words, the contempt for privacy remains.
I'm guessing that if the EFF want to start any lawsuits, then the evidence (the Agreement) will need to be acquired legally. Anyone who signed up and discloses it isn't entitled to (under the Agreement), so they had to find a workaround that got them there within the law.
But IANAL, and I don't know what the EFF's plans are - just guessing.
... then why not place the extra ads for free, but charge double (or some multiple) for click-throughs. Then people will pay more if Google really does find them more customers, but not otherwise.
Of course, that model would only make sense if Google really believes that their extra ads are appearing to the right audience.
The pirate logo, because it seemed relevant.