Google and SEO: who knows what they are talking about?
Lots of SEO consultants or SEO services are dishonnest, but that's got nothing to do with Google. Google's SEO guidelines are:
Relevant, original content
Well formed semantic markup
links from and to sites that relate to your site.
Nothing else is necessary, and certainly NOT to pay for search engines submissions (which is 100% useless because it happens automatically), or for SEO in general in any way other than hiring a designer/programmer who knows what well-formed semantic markup means.
Keywords density is just a term that means your text content must actually talk about the things you expect users to look for if they find your site via google.
There is nothing mysterious to that.
A site does not attain high traffic by playing google's game. A site reaches high traffic by being relevant (which is playing google's game), AND being talked about in blogs, listed in social mashups, and talked about by a larger and larger user base. Inbound links come as a result of that.
It all makes perfect sense in my opinion. It's all very logical, and very "objective". If Google is playing a game, it's one of common sense and logic.
Biting the hand that feeds IT
