
72 hours - still not activated
After waiting around at the Apple store for a bit at lunchtime on Friday, but realising the queue (of about a dozen) wasn't moving, I left and came back at about 6pm. There were 2 people ahead of me and I got an (unactivated) iPhone within about half an hour.
Unfortunately it's still not activated. Having spoken to O2 customer services tonight, they tell me there's no account set up for me yet. It might be that they haven't got round to processing the paperwork yet, but they suggested it might be because Apple haven't sent it to O2 yet...