Absolutely
This is totally a necessary move to get Linux out into mainstream usage. As others have already pointed out you need to get it out onto shelves at big name stores so people can stumble across it. People will want the choice once they realize that they do have one; but they won't realize that choice is available if they don't know what they're looking for.
As far as the 60 days unlimited support goes..... awesome. That should be more than enough time for the uninitiated to either get it up and running with all their favorite crap or to give up and run crying back to microsoft.
Plus, having the physical packaging and manuals does go a loooong way in alleviating a lot of people's fears concerning Linux. They just don't want to start their experience by having to troll message boards or hunt down texbooks on the topic.
Biting the hand that feeds IT
