Re: Including devices
It varies a bit, but most are "free phone with this £35/month contract or £200 upfront for the phone on a very similar £25/month contract"
So the phone cost is rolled into the contract and hidden, meaning that people continue paying the inflated price after the end of contract unless they actively renegotiate.
Apparently VMO2 charge it separately as a credit purchase, which is far more honest but also enables people to upgrade as soon as the new shiny shiny is out by simply paying off the remainder of their existing phone.
(None of this applies to me as I just purchase phones outright as needed)