At what point...
...is a technology not going to be used to make a profit at the expense of those who require that technology?
The internet is meant to be a global network of computers that allows everyone to connect to everyone (within reason, of course). At what point does the very fact that you are connected mean you automatically have to be a source of revenue for your broadband provider? They already get our money each month. If that's not enough, they shouldn't sell access at that price. If they want more money, they most certainly should not be simply taking our data and pimping it to anyone who'll pay for it.
I look forward to the day when the internet is "just there" - ubiquitous, and left alone to help people, not stiff them for every penny they can get.