Re: Is this the same Dyson who has no time for the EU ? @ Voland
WTF was all that about? I'm sure there is something in there that was meant to make sense but all I read was I love Europe it can do no wrong and I don't like that Dyson bloke.
Let's just take the EU out of the equation because this is how all non-tariff barriers work through standards setting. Regulatory body (here the EU Commission) gets the job of setting power standards for vacuum cleaners (I've heard German politicians moan about meddling here) as part of the general plan to reduce power consumption in households. The call goes out to interested parties including the manufacturers, but also consumer groups, to help define standards and associated tests. Ideal, clean room situations are standard for this sort of thing, partly because they're much simpler and cheaper to do. And they're always gamed: Philip Morris famously invented cigarette filters which drew in more air in testing equipment than when used by people. Assuming everyone is agreement, and those that don't take part in the process are considered as to be in agreement, then the standard goes into force. The UK seems to delight in grandstanding about the process and then moaning about the result. Guess what, this works just as badly around the world.
It should also be noted that reproducible "real world" tests are notoriously difficult to define and run. And it's not as if they aren't subject to gaming either. If you're not squeamish you might want to look up how negative medical trials are silently ignored on a routine basis.
The important thing is that the standard and its tests are open to challenge, as is here the case. Yes, it's taken years, but the court has reached its decision and Dyson has been vindicated. Let's hope that the next time they get on board earlier in the process.