I think that the point has been missed
You guys are assuming that every phone user is happy and capable of going into the setup menus and transferring all those details correctly. Gut feel is that 95% of users will not be experienced like you all are, and would not worry about spending £1 on not having to mess around with Google or the support phone lines.
I do find it interesting that we as a society will quite happily pay £4.50 a month to download attrocious quality ringtones, or £1 for a iTunes download, or £3 for a barely playable game, but maybe think that £1 for a simplified setup is unacceptable.I guess it's down to your skill and your priorities in the end.