
Capping
For those who appear to misunderstand.
$ISP sells $user an 8Mbit per second service, which is always on for N dollars. This means the user is entitled to use 100% of 8Mbit per second 100% of the time (contention aside).
If $ISP can't afford to provide that amount of bandwidth for N dollars, then they shouldn't offer that service at that price.
What they're now trying to do is continue to advertise an 8Mbps service, at N dollars, which the user is entitled to use 10% of the time, rather than admit that what they can actually afford to provide for N dollars is a 1M service.
Paris, because at least she appears to be affordable :)