/boggle
What's wrong with not including PS3 sales with other Blu-ray players? The stats are being provided by NPD, the same group that lumps all console sales in with the overall figures for the console gaming market, and doesn't include computer sales in the computer gaming market. This leaves everything skewed very heavily towards consoles dominating the gaming market. I say that to say they probably left off PS3 sales for the same reason they left computer sales off the other. You can't prove that the PS3 that was sold will be used to watch Blu-ray movies anymore than they could prove that a computer is being bought to play video games.
Maybe this just applies for the US, but we knew about Blu-ray. (Except for those few people living under a rock.) Practically every movie release commercial that came out since the format started said, "Buy it today on DVD or Blu-ray." Then there were the rare movies that came out that were on all three or only HD-DVD and DVD formats. If that's not enough, one of my friends in Los Angeles worked for about 6 months going around the country to large shopping malls to do demonstrations of Blu-ray to get the word out. She was in a being paid by Disney to do so if memory serves. People knew then, and know now about Blu-ray. Some people care, some people don't.