The problem I have with ads these days is it has grown worse, not better. Advertisers and crappy/dodgy website operators have seeded the net with filthy websites - I'm talking about click-bait pollution.
You know, someone shares what initially seems like an interesting post on social media, so you click on it, only to find out in order to read the content you get served a half-dozen ads, with the content intermingled between the ads. You have to continuously click NEXT to load the next page to continue the story, which is again contaminated by a half-dozen ads. After following 4 or 5 NEXT pages and viewing 24 to 36 ads, you are sadly disappointed and regret wasting your life, realizing that's 5 to 10 minutes you'll never get back of your life. A post so low in quality that you start to question your friend's intelligence, perhaps even accusing them of not reading the article themselves and habitually clicking SHARE because, well, that's the in-thing today, oh and you can practically feel your brain growing more dumb as you fall for it.
This is one example of ads run amok, and I'm sure there's few fans of this, except those that sit back and collect ad revenue.
Ad blockers are a natural result of disease-infested net-based advertising. Wait till we start pushing AI into ad-blocking. Eventually AI will intelligently cut out the ads, and their sourcecode all together without ANY human interaction, even if they are served from the same domain and employ obfuscation technologies. I equate this to being similar to the way AI can key out a specific vase within a busy picture containing many vases, flowers, books, fruit, and furniture with a high degree of accuracy.
I don't mind non-invasive, easy-on-the-eyes (aesthetically pleasing), tasteful, random ads that aren't steered by the type of websites I visit, or the types of search queries I make. I actually like picking apart ads to see what advertisers are doing - all the right and the wrong contained within their ad. Helps me be a better website operator.