The "right" thing?
I really liked the way the article was written. I wish a little more of the beauty of "old style English" would make its way back into the media.
But what Cook said is just horrible. Business promotion aside, i just cannot accept if platform providers claim the right to decide what is "right" or "wrong". I think it was Voltaire who said "i hate what you have to say, but i will die for your right to say it"? Now that is an attitude i can 100% support.
Society as a whole - i.e. each individual in it - has to learn again how to deal with "hate speech": ignore it. If it becomes slander or diffamation - then sue. We have become so weak and soft that we always scream for someone to protect us from "the bad" this and that. I think it is the same reason that we see so many brutal beatings in school and other places: the kids today never learned how to deal with violence. In my time, when someone was down, you stopped. Period. Now they start kicking. That is because they never were down and learned it. Anyway, i digress.
If Apple does not want "hate speech" on their "platform", then that is their choice. But in that case, they should have terms and conditions that define clearly what "hate speech" is. So then someone posting it makes it *illegal*, which is something that does not deal with morality or ethics.
The customer or user enters in a legal relationship with them on using their "platform". So make your response also legal, not based on "what is right". Apple has no moral right to ban people based on morality without becoming the same thing that they try to ban: full of hate and contempt for the person and opinion they ban.