Great prescience from the BOFH's recent column on giving employess useless tat WTCLOI (with the company logo on it for anyone who didn't read the column) instead of a bonus. You would think in the current climate with companies desperate to prove their sustainable green credentials that a massive rebrand and a mass clear out of branded promotional items would be a thing of the past, never mind the pointless amounts of money spent on the marketing people who came up with this and all the graphic designers etc doing new logos and banners, and that's before you consider the cost to all the customers of re-writing their documentation and updating their websites to reflect the name change.
MS are far from alone in this (I hate to think how much money Standard Life Aberdeen spent to become Abrdn for example) but it really needs to stop when it serves no purpose and techies will contine to use the old name anyway.