Hm.
I was in Grainger Games yesterday having a gander and I saw this young kid pick up an old Xbox game, to which his mother immediately took from his hands and said "You're not having that, it's violent" and the kid said "But it's not! It's not!" and the mother retorted "It is, it has the word hit on it, it must be violent"
The game he had in his hand turned out to be 'The Simpsons Hit 'n' Run'.
The fact is, there are plenty of parents that are very naive/ignorant to videogames, and while I'm against perpetuating the stereotype that games are for kids alone, I appreciate that a big "18" slapped on the front of all games as opposed to only the ones that depict violence against real humans will soothe many a whining parents.
Because the world is just getting thicker by the day, I swear.