* Posts by G

1 publicly visible post • joined 2 Apr 2008

Fixing the UK's DAB disaster

G

DAB is not quite as dead as this suggests

The graph on page 1 may look calamitous but if so it is misleading. It records not the number of DAB radios in use, which is large and comparable in size to the UK spoken-word radio audience as a whole (indeed, the market may be saturated). It does not even record the rate of growth in the number of DAB radios (i.e. the sales level), which is positive. It records the second derivative of the relevant data. You would get a very similarly shaped picture if you drew a graph of your car's acceleration against time for a journey averaging 70mph by motorway. It would not mean your journey had failed.

The data shows, in fact, that there was an explosive period of growth in which people found out about DAB radios and began buying them. They have continued to buy them, year on year, since then. DAB radios, like the first colour TVs to come in, aren't ephemeral commodities. They're well-made from reasonably good-quality components, they don't go wrong, they're expensive enough not to be disposable, and so people keep them. I bought mine five years ago, and it still works perfectly. There's no reason to change it, and that may be bad news for DAB manufacturers, but it doesn't mean DAB has ceased to matter to listeners or broadcasters.

So there may indeed be evidence to show that DAB has "failed", but this graph isn't it. Total all-channels audience figures in decline would be more convincing.

Personally, I hope DAB survives. Its relative lack of sophistication is in some respects good for the consumer. Whatever comes next will probably entail DRM, or will censor selected programmes for rights reasons, the way the BBC's podcasts of "The Now Show" idiotically edit out sketches in which music appears. Right now, my computer can record radio plays while I'm at work, a consumer right which the BBC continues to deny (though it dips its toe in the water more than most broadcasters). The last thing I'd want would be for radio to become an Internet-only phenomenon, accessible only as encrypted streams. I very much hope "broadcast" is not replaced by "webcast on demand", because broadcasting has a slightly less insane legal status. And the continuing support for DAB is the best hope of that, it seems to me.