BT will stay under pressure
Mike Jarvis's comment "[Our decision has] nothing to do with cost or privacy" has raised hackles and will ensure that BT will remain under the closest scrutiny.
When questioned about its authenticity Ian Livingston's remark quoted on
https://nodpi.org/forum/index.php/topic,141.msg20217/topicseen.html#msg20217:
" I do not believe he was misquoted. The privacy protection we have put in place with Webwise are set out on http://www2.bt.com/static/i/btretail/webwise/your-privacy.html " is utterly fatuous. Those pages fail to stand up to advertising and ICO standards of fully informing customers.