Up To Date
The 'up to date' program (where if you buy a new Mac between the new OS being announced and being shipped you get it for free) has turned into a rolling fireball of a car crash almost immediately.
Firstly, the page to access it went up too early. So people applied, got codes to download it from the app store and found they didn't work because the app wasn't available yet.
Secondly, the process they use to give you the code is this : They send you an email, with an encrypted password protected PDF file attached to it. They send you the password to open the PDF file in another email. The encrypted PDF contains the code. I assume anyone reading El Reg can tell you how utterly useless and idiotic this is. To make it worse, a lot of email systems regard encrypted archives/pdfs as suspicious, since they can't look inside them to virus scan the contens.
Thirdly, after the page went live too early, they reset the backend database. what they didn't do was mark all the codes they had previously sent out as 'already used' in the refreshed database, so the system is sending the codes out again. So a load of people are getting codes that when they put them into the app store redeem codes page, it says 'hard luck, that code has already been used' (I'm paraphrasing).
This is utterly clueless work. It's the kind of thing someone on their first day in the job would be utterly ashamed of (and it would probably be their last day on the job to boot). For a company with the resources of Apple to screw this is this badly is just... well, frankly, it's mind-boggling. How hard can valid issuing codes to people be?
(by the way - yes, I am one of the people who got a duff up to date code. But that doesn't make the work they've done any less amateurish).