Overly generous I think
We all know that the Internet belongs to no one. Most of us also know that creating a service like GoogleAds is an expensive and time-consuming endevour.
GoogleAds exists, and more than 6 advertisers out of 10 choose it in preference to other providers.
In that sense, Google has created a well-trodden path of least resistance, and it does indeed own it.
So, in fact, from the advertiser's point of view, there is precious little choice to be had. Either you accept Google's Ts & Cs, or you miss out on 60% of your potential audience.
That does not sound good to me, and I find normal that somebody steps up to the plate to say something about it.
Then again, it does make me think that perhaps Bing is not too late to the market after all. Or even that, maybe, Ballmer is the one stirring up the pot and playing it from the shadows for once.
I mean, I don't even know any other service apart from GoogleAds that does that job. There must be some, of course, but they are not well-known to the general public.
So Bing is probably poised to gain traction in the ad market by simple virtue of being known to the public as the Google competitor.
Egads ! Could Ballmer have actually had an insight ? My worldview has just taken an asteroid to the chin.