"what happens next?"
What happens next is textbook, up to a point. Borkzilla finds that its weight in the market is once again thwarted by the fact that hardware that is five years years old still does the job fine, thank you very much.
Redmond has still not understood that the days where everyone happily upgraded every year, or 18 months, are over. You can try to cram a new OS version (that is only new via the number scheme and silly GUI changes), we know that our hardware is fine and will be for the next ten years.
So Redmond desperately tries to convince everyone, via Windows Update blockages and dire messages on the IntarWebs, that the new version is absolutely indispensable, and Intel concurs (duh). Meanwhile, users still find that their Windows last-version-that-was-ever-supposed-to-be works fine, Windows Update blockages be damned.
The only thing Borkzilla is going to gain here is that, at one point, users are going to knock on the door at Redmond HQ and bring out the pitchforks and torches and say "Stop fucking around with out work tool. Just support it and make it secure".
At least I hope that will happen.