Ah, GDRP
Nice to see that US multinational behemoths are bowing to the law of the land where they operate.
I mean, sure, Redmond and Fruitzilla kowtow to Beijing but, hey, if you don't, you're either banned or the CEO goes to jail. Not fun, eh Cook ?
There's no Congressional Hearing where El Zuck can pretend he gives a fuck and continue as before.
So, given that the EU is still a market that is comparable to the US, with a bit of leeway as far as lobbying is concerned, they will make an effort.
In this case, an effort of about $8 billion, to be able to continue to milk a market that is otherwise captive.
Yeah, I think I'd do the same . . .