Glad to hear that advertisers are feeling squeezed
It is only just that they get some misery out of all the shite they think they have the right to fling at us.
I have a solution for this situation, which I have already outlined in the columns of this memorable site. It is called separation of powers. At the moment, ad creators have complete control over the ad. They build it the way they want it, and shovel the end result to the channel for distribution. Thus, they have the power to make it as annoying/vicious/fullofmalware as they want.
I propose that ad agencies put a stop to this by creating an ad submission environment in which ad creators will only be able to submit images (eventually a video), and set up a script containing only commands from a given set of options. The ad agency would then check the script for any fraudulent commands, build the ad and serve it.
In that fashion, ads served by a given agency would always be built by that agency and the reputation of that agency would be made following what behavior it allowed in ads it served. Thus, agencies would (hopefully) compete by being graded by customers, while the public would bask in a world where ad blockers would only be used to block ads from agencies you wouldn't like.
In my view, everybody wins. Except for the scam artists, of course, but I'm not shedding a tear for them.